Prioritizing Family Support: A Competitive Edge for Home Health Agencies

As reported by Modern Healthcare, caregivers say they feel overlooked and overworked by a healthcare system that increasingly relies on them. In home health care, the experience of families and caregivers is just as important as the care given to patients. Since families often serve as key decision-makers and hands-on caregivers, they play an essential role in the overall care process. For home health agencies, providing robust support to them isn't just compassionate—it's a strategic priority.

Elevating Family Support to Drive Success

Addressing challenges in home health starts with improving the experience of the patient and their family. Betterleave is a family experience platform designed to support home health agencies by enhancing communication and providing resources to family caregivers. Betterleave’s platform acts as an extension of the home health team, offering:

• Proactive Communication from Intake Through the Discharge: Betterleave ensures that families are informed at every stage of the care process. From the moment a patient enters home health care, families receive outreach and support, ensuring they feel supported throughout the entire journey.
• Multi-Channel Communication: Families can easily connect with Betterleave’s expert team through text, email, and live chat, offering a flexible and convenient way for busy caregivers to get the support they need. This ensures that families can reach out whenever they have questions or concerns, minimizing the frustration of being left in the dark. By providing timely assistance, Betterleave helps reduce feelings of isolation and offers guidance on managing stress, anxiety, sadness, and other emotions that may arise during their grief journey.
• Human-Powered Communication: At Betterleave, real people—not automated systems—respond to families. This human touch is essential for building trust and delivering compassionate care, ensuring that families feel genuinely supported.
• Caregiver Resources to Avoid Burnout: Caring for a loved one can be overwhelming, and caregiver burnout is a significant risk. Betterleave provides resources, tips, and emotional support to help caregivers manage their responsibilities without becoming overwhelmed. By reducing caregiver burnout, agencies can improve the overall care experience and ensure that families remain satisfied with the service provided.

Creating a Competitive Edge by Supporting Families

According to the University of Michigan’s National Poll on Healthy Aging, nearly one-third of individuals provide care or assistance to someone with an illness or disability. This significant portion of the population is actively engaged in caregiving and is looking for support, guidance, and empathy from healthcare providers.

For home health agencies, prioritizing family support goes beyond enhancing the care experience—it’s about gaining a lasting competitive edge. By proactively addressing the needs of families, agencies can distinguish themselves from competitors and create a reputation for compassion and support.

Betterleave allows home health agencies to concentrate on what they excel at—delivering exceptional care to patients—while we handle the essential support for their families. By making family support a priority, agencies not only meet caregivers' needs but also build trust, increase referrals, and ensure long-term success.

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