Published by Hospice News on July 24, 2024
The grief care startup Betterleave has established partnerships with two Texas Hospices, Sonder Hospice in Austin and LoveWell Hospice in the Dallas-Fort Worth region.
Betterleave’s electronic platform was initially designed as a benefit that companies can offer their employees who have lost a loved one, a pregnancy, or a pet, including access to care coordinators, death care experts, products, and counseling services. Though the company still pursues those employer relationships, in late 2022 it began to seek partnerships with hospices.
Betterleave co-founder and CEO Cara McCarty Abbott met Lloyd Wilson, president and CEO of Sonder Hospice, about two years ago through mutual acquaintances. Over time, this blossomed into a formal partnership.
“We were really trying to understand what some of Sonder’s current challenges were, especially building a really high-touch, boutique hospice providing some of the highest level of service possible here in the Austin area,” Abbott told Hospice News. “In our partnership, what we really built together was how we can enable his team to reach more patients, more family members and do more for the community in a really innovative and creative way.”
